Benchmark
FREE Water was ILLEGAL…He Changed That…

FREE Water was ILLEGAL…He Changed That…

Andrew Millison
YouTubevideo

FREE Water was ILLEGAL…He Changed That…

Views
4.3M
Likes
104.9K
Comments
5.3K
Topics

Analysis

Categories
Science
TitleFREE Water was ILLEGAL…He Changed That…Andrew Millison
This Arizona neighborhood was a This Arizona neighborhood was a This Arizona neighborhood was a sun-baked urban desert, but 30 years sun-baked urban desert, but 30 years sun-baked urban desert, but 30 years later, [music] it's been completely later, [music] it's been completely later, [music] it's been completely transformed into an abundant native food transformed into an abundant native food transformed into an abundant native food oasis. oasis. oasis. And they started it all by breaking the And they started it all by breaking the And they started it all by breaking the law. law. law. Because before [music] the work, Because before [music] the work, Because before [music] the work, the streets were designed to wash all the streets were designed to wash all the streets were designed to wash all the precious rainwater down the [music] the precious rainwater down the [music] the precious rainwater down the [music] drain, leaving the ground too dry for drain, leaving the ground too dry for drain, leaving the ground too dry for trees and plants to grow. But one trees and plants to grow. But one trees and plants to grow. But one community went rogue, literally cutting community went rogue, literally cutting community went rogue, literally cutting holes into the city curbs because they holes into the city curbs because they holes into the city curbs because they knew where the water needed to go. knew where the water needed to go. knew where the water needed to go. And we're about to meet the water And we're about to meet the water And we're about to meet the water harvesting legend [music] that cracked harvesting legend [music] that cracked harvesting legend [music] that cracked the code for turning depleted the code for turning depleted the code for turning depleted neighborhoods into thriving ecosystems. neighborhoods into thriving ecosystems. neighborhoods into thriving ecosystems. [music]
  1. 01
    The Before-and-After Hook

    Open by contrasting a harsh, depleted place with its remarkable condition years later.

    Original
    This Arizona neighborhood was a This Arizona neighborhood was a This Arizona neighborhood was a sun-baked urban desert, but 30 years sun-baked urban desert, but 30 years sun-baked urban desert, but 30 years later, [music] it's been completely later, [music] it's been completely later, [music] it's been completely transformed into an abundant native food transformed into an abundant native food transformed into an abundant native food oasis. oasis. oasis.
  2. 02
    The Rule-Breaking Twist

    Reveal that the transformation began with an unexpected act of defiance, creating tension and a question the viewer wants answered.

    Original
    And they started it all by breaking the And they started it all by breaking the And they started it all by breaking the law. law. law.
  3. 03
    The Original Constraint

    Explain the environmental or practical system that made success seem impossible in the first place.

    Original
    Because before [music] the work, Because before [music] the work, Because before [music] the work, the streets were designed to wash all the streets were designed to wash all the streets were designed to wash all the precious rainwater down the [music] the precious rainwater down the [music] the precious rainwater down the [music] drain, leaving the ground too dry for drain, leaving the ground too dry for drain, leaving the ground too dry for trees and plants to grow. But one trees and plants to grow. But one trees and plants to grow.
  4. 04
    The Rogue Solution

    Introduce the unusual intervention and show that it was based on a clear insight into what the system was doing wrong.

    Original
    But one community went rogue, literally cutting community went rogue, literally cutting community went rogue, literally cutting holes into the city curbs because they holes into the city curbs because they holes into the city curbs because they knew where the water needed to go. knew where the water needed to go. knew where the water needed to go.
  5. 05
    The Expert Tease

    Promise a meeting with the person who understands the method and connect that person to the larger transformation.

    Original
    And we're about to meet the water And we're about to meet the water And we're about to meet the water harvesting legend [music] that cracked harvesting legend [music] that cracked harvesting legend [music] that cracked the code for turning depleted the code for turning depleted the code for turning depleted neighborhoods into thriving ecosystems. neighborhoods into thriving ecosystems. neighborhoods into thriving ecosystems. [music]

Sign in to see the full analysis.

Sign in