Light Reps Do Amazing Things to Your Body

Open with a short, absolute claim that directly challenges a common belief in the subject.

Explain that people criticize the creator's preferred method by labeling it wasteful, ineffective, or unnecessary.

State the accepted rule or theory that appears to support the criticism.

Add the practical reasoning that makes the opposing view sound credible.

Turn the opposing argument into a rhetorical question that highlights the apparent waste or inefficiency.

Dismiss the criticism with a memorable, slightly provocative line, then promise to explain the real answer.