TV still
Whassup
Budweiser · 1999
- Agency
- DDB
- Campaign
- Whassup
Analysis
A man reclines on a sofa with a telephone and beer in Budweiser's commercial. A casual greeting becomes a shared social ritual.
Everyday speechSocial repetition
Why it worked
The relaxed room establishes the occasion for the beer. The phone lets a simple greeting spread between friends.
Lesson
Find a phrase customers can repeat naturally in the situation where they use the product.
Image source
© Budweiser. Shown for study and commentary.
Not affiliated with or endorsed by Budweiser.