TV still
Launderette
Levi's · 1985
- Agency
- BBH
- Campaign
- 501
Analysis
Nick Kamen looks across a launderette in Levi's 501 commercial. The period setting gives a routine act of washing jeans a distinctive mood.
Cultural settingProduct ritual
Why it worked
The close view makes the character memorable. The laundry setting keeps the film's style connected to an actual use of the jeans.
Lesson
Build a brand world around a routine action customers already perform.