Poster
Keep Calm and Carry On
Ministry of Information · 1939
- Campaign
- Keep Calm and Carry On
Analysis
A crown sits above a short instruction on a red field. The poster asks the public to remain steady during wartime.
imperative copyofficial symboltypographic hierarchy
Why it worked
The simple sequence makes the instruction easy to read. The crown gives the message an official speaker.
Lesson
Use a clear hierarchy when a public message must be understood at a glance.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by Ministry of Information.