Poster
We Can Do It!
Westinghouse · 1943
- Campaign
- We Can Do It
Analysis
A factory worker flexes her arm beneath a short encouragement. The workplace poster connects confidence to a collective task.
“We Can Do It!”
direct addressworker portraitbold color
Why it worked
The face and gesture give the instruction a human speaker. The brief line fits the factory notice format.
Lesson
Pair a short instruction with a person who visibly embodies it.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by Westinghouse.