Poster
I Want You
United States Army · 1917
- Campaign
- I Want You
Analysis
Uncle Sam points directly at the viewer above a recruitment request. The portrait turns a national appeal into a personal address.
direct gazepointing gesturepersonification
Why it worked
The finger singles out each viewer. The national character gives the request a familiar authority.
Lesson
Make a broad call to action feel directed at one person.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by United States Army.