TV still
Windows 95 — Start Me Up
Microsoft · 1995
- Agency
- Wieden+Kennedy
- Campaign
- Windows 95
Analysis
Microsoft used the Rolling Stones' Start Me Up for the Windows 95 release. This overhead office frame places the product in a busy working environment.
Music associationEveryday work
Why it worked
The shared desks give the software a practical setting. The familiar song connects the release to the new Start button.
Lesson
Tie a familiar cultural reference to a specific product feature.
Image source
© Microsoft. Shown for study and commentary.
Not affiliated with or endorsed by Microsoft.