Digital
You Love Me
Beats by Dre · 2020
- Agency
- Translation
- Campaign
- You Love Me
Analysis
Beats questions whether admiration for Black culture extends to the people who create it. The film won a D&AD Yellow Pencil.
Direct addressIntimate portrait
Why it worked
The centered face meets the viewer's gaze. The calm image gives the campaign's difficult question time to register.
Lesson
Support a direct question with an image that holds attention.
Image source
© Beats by Dre. Shown for study and commentary.
Not affiliated with or endorsed by Beats by Dre.