TV still
Try It, You'll Like It
Alka-Seltzer · 1971
- Agency
- Wells Rich Greene
- Campaign
- Try It, You'll Like It
Analysis
A diner describes a meal that left him needing relief. His open-handed gesture makes the complaint feel like a conversation.
Conversational deliveryCatchphraseProblem and solution
Why it worked
The direct account makes a product problem easy to follow. The same phrase can connect the unwanted meal with the remedy.
Lesson
Use natural speech to connect a familiar problem with a product benefit.
Image source
© Alka-Seltzer. Shown for study and commentary.
Not affiliated with or endorsed by Alka-Seltzer.