TV still
Dream Crazy
Nike · 2018
- Agency
- Wieden+Kennedy
- Campaign
- Dream Crazy
Analysis
Colin Kaepernick faces the camera on a city street in Nike's Dream Crazy film. The athlete's public choices give the campaign's belief message a specific voice.
Values associationDirect portrait
Why it worked
The familiar face carries a story outside the frame. The simple street setting keeps attention on the person and his resolve.
Lesson
Use a spokesperson whose actions already demonstrate the value your message names.