TV still
Double Life
PlayStation · 1999
- Agency
- TBWA\London
- Campaign
- Double Life
Analysis
A child looks directly at the camera in PlayStation's black-and-white Double Life commercial. Ordinary people describe lives transformed by playing games.
Direct testimonyIdentity contrast
Why it worked
The plain portrait invites attention to the speaker rather than the setting. The ordinary appearance makes the imagined second life more surprising.
Lesson
Describe the experience customers gain through the product in their own voices.
Image source
© PlayStation. Shown for study and commentary.
Not affiliated with or endorsed by PlayStation.