Poster
Loose Lips Might Sink Ships
United States War Advertising Council · 1942
- Campaign
- Loose Lips Might Sink Ships
Analysis
A ship sinks beneath oversized lettering about careless speech. The poster links an ordinary action to a wartime consequence.
rhymeconsequence visualizationcolor contrast
Why it worked
The rhyme supports recall. The sinking ship gives the warning a concrete outcome.
Lesson
Make the consequence visible when a warning asks people to change behavior.
Image source
Public domain (work of the US federal government).
Shown for study and commentary. Not affiliated with or endorsed by United States War Advertising Council.