Outdoor
It Also Sticks Handles to Teapots
Araldite · 1983
- Campaign
- It Also Sticks
Analysis
A full-size car hangs from an adhesive billboard. A modest line about teapots contrasts with the oversized demonstration.
“It also sticks handles to teapots.”
physical proofunderstatementscale contrast
Why it worked
The attached car makes strength visible without a technical chart. The ordinary repair in the headline gives that strength a household use.
Lesson
Prove the claim at a memorable scale, then connect it to an everyday task.