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End of the Plain Plane
Braniff International · 1965
- Agency
- Jack Tinker & Partners
- Campaign
- End of the Plain Plane
Analysis
A row of flight attendants stands on an aircraft wing in bright uniforms. The spread makes the airline’s new look visible through people, clothes, and color.
Brand redesignColor contrastFashion association
Why it worked
The group photograph turns a change in airline identity into something travelers can see. The uniforms give the carrier a distinct style.
Lesson
Show a brand change across the details that customers will encounter.
Image source
© Braniff International. Shown for study and commentary.
Not affiliated with or endorsed by Braniff International.