Digital
Marriage Market Takeover
SK-II · 2016
- Agency
- Forsman & Bodenfors
- Campaign
- Marriage Market Takeover
Analysis
A close portrait of a young woman appears in SK-II's film about pressure to marry. The campaign connects beauty branding with women's choices.
Documentary portraitSocial tension
Why it worked
The close view gives the subject room to express herself. The serious treatment connects the brand to a concern beyond a cosmetic result.
Lesson
Start with a real concern that your audience can recognize in another person's face.