TV still
Bob Newhart
Stamps.com · 1999
- Agency
- Wieden+Kennedy
- Campaign
- Bob Newhart
Analysis
Bob Newhart sits behind a desk in a cluttered office. The testimonial puts a familiar comedian into an ordinary business setting.
Celebrity characterWorkplace humor
Why it worked
The desk, telephone, and paperwork establish the problem's setting quickly. Newhart's restrained expression gives a practical service a comic point of view.
Lesson
Use a character whose manner makes an everyday business problem interesting.
Image source
© Stamps.com. Shown for study and commentary.
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