Digital
We Are Ayenda
WhatsApp · 2023
- Agency
- Modern Arts
- Campaign
- We Are Ayenda
Analysis
WhatsApp presented a documentary about an Afghan girls' football team's escape. Its official key visual places the team together under the film title.
DocumentaryGroup portrait
Why it worked
The football and uniforms keep the team's shared activity visible. The group portrait gives the story a collective subject.
Lesson
Show the people whose shared action gives a communication product meaning.