Outdoor
A British Original — Because This Weather Sucks
British Airways · 2022
- Agency
- Uncommon Creative Studio
- Campaign
- A British Original
Analysis
British Airways replaced the usual business or leisure question with personal reasons to travel. This billboard gives bad weather its own checked answer.
“Because this weather sucks.”
Form parodyContextual copy
Why it worked
The sparse form makes the extra answer easy to read. An umbrella and overcast street give the line its immediate context.
Lesson
Use the location of an ad to support a specific reason to buy.
Image source
© British Airways. Shown for study and commentary.
Not affiliated with or endorsed by British Airways.