Digital
The Breakaway
Decathlon · 2021
- Agency
- BBDO Belgium
- Campaign
- The Breakaway
Analysis
Decathlon formed an online cycling team for prisoners. This film still shows a rider in a branded jersey at the handlebars.
Access through sportProduct in use
Why it worked
The close frame shows the activity and the sponsor together. The surrounding room keeps the rider's constrained setting visible.
Lesson
Demonstrate access by showing a participant using the product.
Image source
© Decathlon. Shown for study and commentary.
Not affiliated with or endorsed by Decathlon.