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You Meet the Nicest People: Christmas Riders
Honda · 1963
- Agency
- Grey Advertising
- Campaign
- You Meet the Nicest People on a Honda
Analysis
Six illustrated scenes show everyday riders and Santa Claus on small red motorcycles. The holiday ad makes the motorcycle part of familiar social life.
“YOU MEET THE NICEST PEOPLE ON A HONDA”
Inclusive positioningIllustrated situationsSeasonal setting
Why it worked
The different riders give the motorcycle several ordinary roles. Gifts, a child, and a dog make the machine feel useful within a friendly world.
Lesson
Show the range of people who can use a product when you want to widen its audience.