TV still
Do You Know Me? Jim Henson
American Express · 1977
- Agency
- Ogilvy & Mather
- Campaign
- Do You Know Me?
Analysis
Jim Henson addresses the camera from a studio full of puppets. The creator becomes the customer whose face people may not recognize.
Celebrity reversalDirect addressRecognition problem
Why it worked
Henson’s work is familiar even when his face is less familiar. That difference gives a payment card a clear role as a means of identification.
Lesson
Choose a spokesperson whose situation demonstrates the service.
Image source
© American Express. Shown for study and commentary.
Not affiliated with or endorsed by American Express.