Digital
House of Cards — FU2016
Netflix · 2015
- Agency
- BBH New York
- Campaign
- FU2016
Analysis
Netflix launched a mock presidential campaign for House of Cards during the 2015 Republican debate. This campaign website presents Frank Underwood as a candidate for the 2016 election.
“FRANK UNDERWOOD”
Fiction in real eventsCampaign parodyParticipatory website
Why it worked
The portrait, flag, and campaign mark borrow the visual language of a real candidate. The invitation to join the movement makes the fictional world available for participation. Its connection to the election gives the show a timely reason to enter public conversation. The website extends the initial advertisement into material fans can explore and share.
Lesson
Let a fictional world interact with a real event that fits its subject.