Digital
The Other Side
Honda · 2014
- Agency
- Wieden+Kennedy London
- Campaign
- The Other Side
Analysis
Honda’s interactive film let viewers switch between two parallel stories with the R key. This official title image makes the letter the visual link between them.
“THE OTHER SIDE”
Parallel storiesKeyboard interactionProduct duality
Why it worked
The same action revealed different sides of the driver and the car. Switching stories gave viewers a task with an immediate visual reward. The red R in the title connected that task to the Civic Type R. The interaction expressed the product idea through the viewing experience.
Lesson
Make the audience’s action demonstrate the central product idea.