Digital
Did You Mean Mailchimp? — MailShrimp
Mailchimp · 2017
- Agency
- Droga5
- Campaign
- Did You Mean Mailchimp?
Analysis
Mailchimp made strange films around names that sounded like its own. MailShrimp places a diner between walls of refrigerated products.
WordplaySurreal setting
Why it worked
The balanced walls make an ordinary meal feel theatrical. The unusual scene gives viewers a reason to remember the deliberately wrong name.
Lesson
Make a naming weakness the source of a distinctive campaign.
Image source
© Mailchimp. Shown for study and commentary.
Not affiliated with or endorsed by Mailchimp.