TV still
Strada: Handbuilt by Robots
Fiat · 1979
- Agency
- Collett Dickenson Pearce
- Campaign
- Handbuilt by Robots
Analysis
Car bodies move through an automated factory. The film sets the manufacturing sequence to opera and makes the robots the performers.
Manufacturing demonstrationMusic and imageProcess as spectacle
Why it worked
The machinery gives the claim visible evidence. The musical timing makes a technical process easier to watch and remember.
Lesson
Show the process when it supplies a reason to trust the finished product.