TV still
We All Win
Microsoft · 2019
- Agency
- McCann New York
- Campaign
- We All Win
Analysis
Microsoft's Super Bowl film shows young gamers who use its accessible controller. The campaign won a Cannes Grand Prix.
Real usersInclusive promise
Why it worked
The home setting makes access feel personal. The children make the product benefit concrete without a list of technical features.
Lesson
Explain an access feature through the person who uses it.
Image source
© Microsoft. Shown for study and commentary.
Not affiliated with or endorsed by Microsoft.