Poster
Biscuit Calendar
Lefèvre-Utile · 1896
Analysis
A woman offers biscuits above a calendar in a Mucha advertisement. Ornamental lettering and repeated curves give the brand a decorative identity.
“Biscuits Lefèvre-Utile”
Useful objectDecorative identity
Why it worked
The calendar gives the poster a reason to remain on display. The offered biscuits keep the elaborate illustration connected to the product.
Lesson
Give an advertisement a practical use when repeated exposure supports brand recognition.
Image source
Public domain (CC0 public domain dedication).
Shown for study and commentary. Not affiliated with or endorsed by Lefèvre-Utile.