TV still
Smash Martians
Smash · 1973
- Agency
- Boase Massimi Pollitt
- Campaign
- Smash Martians
Analysis
Robot Martians gather around a screen in this still from Smash's potato campaign. Their unfamiliar viewpoint turns the preparation of mashed potatoes into a joke.
Comic charactersOutside perspective
Why it worked
The robots give viewers a new way to judge a familiar kitchen task. Their cheerful expressions make the convenience argument feel like entertainment.
Lesson
Show a routine customer task through the eyes of someone who finds it strange.