Poster
Cigarette Papers — Mucha
JOB · 1898
- Campaign
- JOB Cigarette Papers
Analysis
A seated smoker fills a decorative poster for JOB papers. Hair and smoke form curves around the large brand letters.
“JOB”
letter integrationillustrated figureornamental repetition
Why it worked
The product action connects the figure to the brand. Repeated curves give the page a coherent visual identity.
Lesson
Repeat a shape from the product experience through the composition.
Image source
Public domain (copyright term expired, as stated by the source).
Shown for study and commentary. Not affiliated with or endorsed by JOB.