TV still
JR Hartley
Yellow Pages · 1983
- Agency
- Abbott Mead Vickers
- Campaign
- JR Hartley
Analysis
An elderly man speaks on the telephone beside a Yellow Pages logo. The commercial follows his search for a book that he wrote.
Human storyService demonstrationDelayed reveal
Why it worked
The man's face makes the search personal. The directory earns its place in the story by helping him find something he values.
Lesson
Demonstrate a service through one specific person and one specific need.
Image source
© Yellow Pages. Shown for study and commentary.
Not affiliated with or endorsed by Yellow Pages.