TV still
Back to the Start
Chipotle · 2011
- Agency
- CAA Marketing
- Campaign
- Back to the Start
Analysis
An animated farmer and companion stand beside a pig in a green landscape. The film uses a simple farming world to discuss food production.
AnimationValues story
Why it worked
The rounded figures make the subject approachable. The farm setting keeps the food brand's position connected to where ingredients originate.
Lesson
Explain a sourcing choice through the people and places behind the product.