TV still
You Deserve a Break Today: Clean
McDonald’s · 1971
- Agency
- Needham, Harper & Steers
- Campaign
- You Deserve a Break Today
Analysis
Uniformed employees move together inside a restaurant. The cleaning routine becomes a musical sequence that presents the staff and the service.
Employee chorusMusical choreographyService demonstration
Why it worked
The staff supplies the energy and the proof of care. The song gives the restaurant a promise of a welcome break.
Lesson
Let the people who deliver a service demonstrate its promise.
Image source
© McDonald’s. Shown for study and commentary.
Not affiliated with or endorsed by McDonald’s.