Digital
Periodsomnia
Bodyform · 2022
- Agency
- AMV BBDO
- Campaign
- Periodsomnia
Analysis
Bodyform names the disturbed sleep that can accompany periods. The film won a D&AD Yellow Pencil.
“PERIODSOMNIA”
New termShared experience
Why it worked
The large word gives an overlooked experience a name. The dark bedroom ties that name to a recognizable time and place.
Lesson
Name a neglected problem before you explain the solution.