Poster
Guinness for Strength — Girder
Guinness · 1934
- Agency
- S. H. Benson
- Campaign
- Gilroy Guinness Posters
Analysis
Gilroy shows a worker carrying a huge steel girder on one shoulder. The poster turns the strength slogan into an exaggerated physical scene.
“GUINNESS FOR STRENGTH”
Visual exaggerationLiteral slogan
Why it worked
The impossible load makes the claim easy to understand without much text. Large red lettering connects the joke to the beer name.
Lesson
Turn a short slogan into one clear visual action.