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Are You a Lover or a Hater
Marmite
- Campaign
- Love It or Hate It
Analysis
A Marmite jar shares a yellow field with a direct question about taste. The ad makes divided opinion part of the brand's identity.
“ARE YOU A LOVER OR A HATER?”
PolarizationDirect questionBrand color
Why it worked
The question invites readers to choose a side. The prominent jar keeps the debate tied to a specific product.
Lesson
Build a position around a real difference in customer preferences.