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Commander Whitehead — Mutiny
Schweppes
- Campaign
- Commander Whitehead
Analysis
Commander Whitehead lends a familiar face and a nautical joke to a mixer advertisement.
“It's mutiny to mix a Gin-and-Tonic without Schweppes!”
brand characterexpert personahumor
Why it worked
The character gives an otherwise interchangeable mixer a distinctive identity. The headline makes the brand part of the drink-making ritual.
Lesson
Use a recurring spokesperson to give a commodity a recognizable voice.
Image source
© Schweppes. Shown for study and commentary.
Not affiliated with or endorsed by Schweppes.