Digital
You Can't Stop Us
Nike · 2020
- Agency
- Wieden+Kennedy
- Campaign
- You Can't Stop Us
Analysis
Nike joins two athletes into one body across a split screen. The film won a Cannes Film Grand Prix.
Split screenMatched movement
Why it worked
The center line makes different sports share one movement. The visible join supports the message of collective strength.
Lesson
Use the structure of an image to express the campaign idea.