Poster
Daddy, What Did You Do in the Great War?
Parliamentary Recruiting Committee · 1915
- Agency
- Johnson Riddle & Co.
Analysis
A daughter asks her father about his wartime role while a boy plays with toy soldiers.
“Daddy, what did YOU do in the Great War?”
future projectionguiltfamily scene
Why it worked
The question asks the viewer to imagine a future judgment from their children. The quiet room makes the father's discomfort the center of the scene.
Lesson
A future question can make a present choice feel urgent.
Image source
© Parliamentary Recruiting Committee. Shown for study and commentary.
Not affiliated with or endorsed by Parliamentary Recruiting Committee.