TV still
Points of View
The Guardian · 1986
- Agency
- BMP
- Campaign
- Points of View
Analysis
A man runs beside a building site in the Guardian's black-and-white commercial. The sequence changes how the same action looks from different viewpoints.
Perspective changeDelayed context
Why it worked
The running figure invites an immediate judgment. The surrounding construction gives the film a setting where additional information can change that judgment.
Lesson
Show how a change in context changes the meaning of the same event.
Image source
© The Guardian. Shown for study and commentary.
Not affiliated with or endorsed by The Guardian.