TV still
It's a Tide Ad
Tide · 2018
- Agency
- Saatchi & Saatchi
- Campaign
- It's a Tide Ad
Analysis
David Harbour drives a car in Tide's Super Bowl commercial. The campaign borrows familiar advertising scenes and makes clean clothing their shared clue.
Category parodyReframing
Why it worked
The car scene first suggests an automotive ad. The detergent idea gives the same image a second reading through the clothes.
Lesson
Find a product clue that lets you reinterpret familiar advertising scenes.