TV still
Road Trip
Nationwide · 1979
- Agency
- Ogilvy & Mather
- Campaign
- Nationwide Is on Your Side
Analysis
A smiling couple introduces a honeymoon road trip. Their trip gives the insurer a setting for its promise of support.
Everyday situationMemorable jingleService promise
Why it worked
The couple gives the insurance message a personal scale. The journey supplies situations where help can matter.
Lesson
Put a service promise inside an event that customers understand.
Image source
© Nationwide. Shown for study and commentary.
Not affiliated with or endorsed by Nationwide.