Digital
The E.V.A. Initiative
Volvo · 2019
- Agency
- Forsman & Bodenfors
- Campaign
- The E.V.A. Initiative
Analysis
Volvo promoted shared crash research through its Equal Vehicles for All initiative. A woman's face sits behind a statement about unequal injury risk.
Human faceResearch as message
Why it worked
The portrait connects a crash statistic to the people it affects. The words occupy the face rather than a separate chart.
Lesson
Connect a technical advantage to the person who benefits from it.