TV still
Lady Clairol: Blondes Have More Fun
Clairol · 1963
- Agency
- Foote, Cone & Belding
- Campaign
- Is It True Blondes Have More Fun?
Analysis
A smiling blonde woman turns toward a man beside her. The scene places the hair-color claim inside a moment of romantic attention.
Rhetorical questionAspirational identityRomantic setting
Why it worked
The question lets the viewer imagine a possible change in experience. The close view supplies a human outcome for the hair-color product.
Lesson
Connect a visible product change with a situation the audience can imagine.