TV still
Crocodile Inside
Lacoste · 2019
- Agency
- BETC Paris
- Campaign
- Crocodile Inside
Analysis
Lacoste turns a couple's conflict into a house that breaks apart. The film won a D&AD Yellow Pencil and a Cannes Film Grand Prix.
Physical metaphorEmotional conflict
Why it worked
The damaged apartment makes a private argument visible. The moving figure and broken walls give the scene tension before any product claim.
Lesson
Give an abstract emotion a physical consequence.