TV still
Have It Your Way
Burger King · 1974
- Agency
- BBDO
- Campaign
- Have It Your Way
Analysis
An employee sings into an order microphone. Her song tells customers that they can ask for changes to their meal.
Service differentiationMemorable jingleEmployee spokesperson
Why it worked
The employee makes a promise at the point where a customer places an order. The song presents customization as a simple part of the service.
Lesson
State a service difference through the person who delivers it.
Image source
© Burger King. Shown for study and commentary.
Not affiliated with or endorsed by Burger King.