Outdoor
Fearless Girl
State Street Global Advisors · 2017
- Agency
- McCann New York
- Campaign
- Fearless Girl
Analysis
State Street placed a bronze girl in New York to promote gender diversity in company leadership. This photograph pairs the statue with a child of similar scale.
Public sculptureEmbodied message
Why it worked
The statue's upright pose makes confidence visible. Its childlike size gives the financial message a form people can approach.
Lesson
Express a corporate position through a physical form people can understand.
Image source
© State Street Global Advisors. Shown for study and commentary.
Not affiliated with or endorsed by State Street Global Advisors.