Digital
The Epic Split — Opening Portrait
Volvo Trucks · 2013
- Agency
- Forsman & Bodenfors
- Campaign
- The Epic Split
Analysis
Jean-Claude Van Damme stands between two trucks at the start of the precision demonstration.
celebrity demonstrationsuspenseproduct proof
Why it worked
The calm portrait creates anticipation before the trucks separate. The physical stunt makes steering precision visible in a situation viewers can understand.
Lesson
Design a demonstration whose outcome depends on the feature you sell.
Image source
© Volvo Trucks. Shown for study and commentary.
Not affiliated with or endorsed by Volvo Trucks.