TV still
Get a Mac — Mac and PC
Apple · 2006
- Campaign
- Get a Mac
Analysis
Two actors personify competing computers against a plain white background.
“Hi, I'm a Mac. And I'm a PC.”
personificationcontrastrecurring characters
Why it worked
The casting communicates the difference before the product claims begin. The repeated pair makes a series of technical comparisons easy to recognize.
Lesson
Give competing product positions clear human roles.