Poster
iPod Silhouette — Yellow Dancer
Apple · 2003
- Agency
- TBWA/Chiat/Day
- Campaign
- iPod Silhouettes
Analysis
A black dancing figure holds a white iPod on a yellow field. The white cable keeps the product visible within the silhouette.
“iPod”
silhouettecolor contrastproduct detail
Why it worked
The dancer communicates the music experience without a feature list. The white device and cable provide a consistent product cue.
Lesson
Choose one visible product detail that remains clear in a simplified image.